Media Coaching

“When our physicians step out of the Operating Room and in front of a TV camera, they’re going from a comfort zone to an unknown zone. The Sandusky Group has shown them how to be as comfortable, confident, and competent in front of a camera as they are in front of a patient. And no one can do that better than The Sandusky Group.”

- Gary N. Michael
Senior Vice Presdient of Marketing & Planning
Mercy Medical Center

The media shapes market opinion. It’s the most powerful image and influence maker in the world. We show you how to put that power to work for you.

We arm you with the skills to succeed in the public eye in all types of media situations:

• Live/Taped TV Interviews
• Live/Taped Radio Interviews
• Talk Shows
• Print interviews
• Web-based interviews and shows
• Phone interviews
• Press conferences
• Ambush interviews

We coach you to handle the media like a pro—in both content and style.

• Prepare for any interview with a reproducible process
• Determine your key points before the interview begins and learn how to stay on point when delivering an answer
• Develop powerful quotes and soundbites
• Field difficult questions and transition to answers that convey your key points
• Avoid reporter traps
• Create your desired impression
• Move past fear

HOW WE DO IT

We begin by listening.

We listen to you, members of your team or your client’s team to understand the company, its messages and the desired impression you want to create through media exposure.

We factor in your media experience or your client’s media experience, strengths and time limitations. Then, we design the coaching program to achieve your objectives.

We use our proprietary model, The Message Matrix™ to help you understand how we really communicate. You’ll quickly learn that communicating in the media begins before you say a word. You’ll also learn...

• How to make your point
• How to make sure people get your point
• How to create your desired impression

We coach you through real media scenarios—including extensive on-camera practice followed by video playback. Our pros will give you feedback that will condense your learning curve and expand your ability to get your point across and create a desired impression in any media setting.

Our coaching will focus on identifying and enhancing your natural strengths and abilities and help you...

• Polish your delivery
• Improve your self-confidence
• Stay composed under pressure
• Maintain control of your message

On-camera exercises simulate several types of interview scenarios.

We customize our media coaching programs to meet your needs and time requirements:

One-on-One Small groups Large audiences

Short course Refresher course Half-day programs Full-day programs On-going programs

If you would like more information, please call or e-mail us.