Ask most people what do you do or what does your company do and you will usually get an answer that begins with, well, it’s complicated and kind of hard to explain. Or you will get a long winded answer filled with unnecessary details that drones on and on. The long answer misses the mark because most people have a short attention span. There’s a sweet spot to explaining what you do, I call it the eight-second (or less) mission statement. In this video, I’ll show you why it’s critical to hit that small window in order to hit the jackpot of a longer conversation.