Leadership Communication Advantage™

The Leadership Communication Advantage™ is Sandusky Group’s flagship, year-long partnership designed to help leadership teams communicate with clarity, credibility, and authority—consistently and under pressure.

This partnership is built for organizations that understand leadership communication is not a soft skill.
It is a strategic lever that shapes alignment, culture, execution, and trust.

Rather than isolated training events, this work establishes leadership communication standards, reinforces performance over time, and supports leaders through moments that matter most.

This work strengthens leadership communication across three dimensions:

1. Leadership Performance

Leaders learn to perform effectively in high-stakes moments—presentations, meetings, visibility events, and change initiatives.

2. Leadership Alignment

Teams develop shared communication standards and language, reducing friction and confusion across the organization.

3. Leadership Credibility

Leaders reinforce trust through clarity, presence, and disciplined communication—internally and externally.

For Leaders

Over the course of the year, leaders:

• Communicate with greater clarity and confidence under pressure
• Strengthen executive presence in visible moments
• Reduce over-explaining and message dilution
• Influence decisions more effectively
• Model communication behaviors that scale across teams

For the Organization

At the enterprise level, this partnership:

• Creates consistent leadership communication expectations
• Accelerates alignment during change
• Strengthens leadership credibility and culture
• Improves execution through clearer direction
• Reduces risk associated with high-visibility leadership moments

Establishing the Standard

The partnership begins with an in-person Executive Leadership Kickoff that sets the foundation for the year.

Purpose

• Establish leadership communication standards and expectations
• Align leaders around how communication supports culture, change, and performance
• Introduce shared language that will be reinforced throughout the year

Outcome

• Clear leadership communication operating principles
• Alignment at the senior leadership level
• Momentum for the work ahead

Reinforcing Performance

Each quarter, leaders participate in an in-person leadership communication intensive focused on a critical performance dimension.

These may include:

• Presentation Transformation®
  Leadership performance in high-stakes presentations and meetings
• Invisible Influence®
  Strategic narrative and storytelling for alignment and influence
• Brand Blueprint®
  Executive leadership brand and influence clarity
• Executive Visibility & Media Performance
  Leadership communication under public and internal scrutiny

Each intensive builds capability while reinforcing the standards established at the kickoff.

Turning Insight into Behavior

Depending on partnership scope, reinforcement may include:

• One-on-one executive coaching
• Virtual practice and feedback clinics
• Leadership visibility and thought leadership support
• 360-degree communication and leadership brand feedback
• Executive summaries and impact reports

These elements ensure improvement is sustained—not episodic.

Organizations engage in the Leadership Communication Advantage™ when they want to:

• Strengthen leadership alignment
• Prepare leaders for growth, change, or increased visibility
• Establish consistent leadership communication standards
• Reinforce culture through leadership behavior
• Invest in leadership performance as a strategic advantage

This partnership is often sponsored by senior leadership, communications, HR, or enterprise transformation teams.

The Leadership Communication Advantage™ is offered as a year-long partnership with tiered levels of depth, access, and reinforcement.

Each partnership is customized based on:

• Leadership level
• Organizational complexity
• Visibility and risk
• Desired depth of impact